(Used cars parked waiting to be sold)
If you want to start your own car business, learn what you need to do to get your dealership up and running.
Owning
even a small used car dealership entails much more than just putting some cars
on a lot and waiting for customers to come along. It requires knowledge of the
cars, expertise in their features and differences, knowing competitive prices
of similar models and how to arrange vehicle financing. Before you even put the
first For Sale sign on a windshield, you'll need to select a location,
understand local licensing requirements and have a plan for acquiring your
first vehicles.
Location
Selection
Select
a visible location with easy access from main roads. Ensure that your site has
plenty of parking for your vehicle inventory as well as your customers’
vehicles. Before you commit to a lease, or make improvements to the property, consult
with your local zoning office to ensure that you can legally establish your
business at that location.
Dealer
Licensing Requirements
Contact
your state Motor Vehicle Administration to obtain requirements for a vehicle
dealer’s license. Although state regulations vary, you must satisfy criteria
relative to building size and location, signage and operating hours. You’ll
also need to post a state-determined surety bond. Finally, you’ll need to
strictly adhere to state Lemon Laws and deceptive advertising regulations.
In
Texas, for example, vehicle dealer licensing falls under the purview of the
Texas Department of Transportation. You’ll need a general distinguishing
number, which identifies your dealership in the eyes of the state. You must
meet several stringent requirements to receive this number. Other licenses and
permits may be required as well.
Sales
Tax Administration
Sales
tax must be collected on all vehicles you sell, and you must remit that tax
according to your state-determined payment schedule. Contact your state's
Comptroller of Public Accounts to obtain a sales tax permit, and to determine
your state’s procedure for the collection and payment of vehicle sales tax.
Staff
Selection
Hire
outgoing people experienced in handling many types of customers. Although
automobile sales experience is desirable, salespeople who have sold other
big-ticket items, such as boats or expensive jewelry, may also be prospects.
Each salesperson must contact your state’s Motor Vehicle Administration for
licensing requirements. Finally, hire a maintenance worker to prepare the
vehicles for sale.
Vehicle
Acquisition
Ask
family, friends and business associates to contact you regarding vehicles they
want to sell. Call vehicle owners who have “For Sale” classified ads in local
newspapers, vehicle trader publications and online trader websites. Travel to
local or regional vehicle auctions to purchase vehicles in good or better
condition. Finally, hang signage that conforms to dealership requirements and
announces that you’re ready to accept vehicles for sale.
Grand
Opening Celebration
Schedule
a grand opening event to showcase your spiffed-up cars and trucks. Offer sale
pricing that follows dealer guidelines and offers customers an exceptional
value. Serve refreshments and feature live music to attract curious visitors
who may stop and browse. Advertise your grand opening celebration in the
automotive section of local newspapers, and place flyers at local automotive
parts and service facilities.
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