The music industry is not just what most people think. Many take it to be a place to catch fun, make money, etc. but before confirming yourself as a musician, these are the top 100 things you should know.
1. The difference between a recording and a composition.
2. The difference
between a record label and a publisher.
3. Who owns the rights
to your recordings, and who owns the rights to your publishing.
4. What publishing is.
5. How lyrics fit into
publishing, and how splits around lyrics are calculated.
6. Whether you need a
deal with a publisher.
7. What a typical
publishing contract looks like in 2016.
8. What a typical
recording contract looks like in 2016.
9. What a ‘360’ degree
label contract is.
10. Whether a major
label contract makes sense for you, and the trade-offs involved.
11. Whether an indie
label contract makes sense for you, and the trade-offs involved.
12. Why a production
company deal is usually a very bad
deal.
13. Whether your label is properly paying you for royalties accrued.
14. How to audit your
label if you suspect you aren’t being paid properly.
15. The costs involved
with auditing your label.
16. Whether that
effort makes sense from a time and resource standpoint.
17. How to cheaply produce a great music video.
18. How to make an
amazing lyrics video.
19. The legal details
involved in shooting any music video.
20. How to upload your
videos into a YouTube channel.
21. How to track and
monetize your YouTube views from your channel.
22. What ContentID is,
and why it matters for your content.
23. The difference
between Vimeo and YouTube.
24. How big YouTube is
when compared to every other online platform.
25. The difference between non-interactive streaming (internet radio) and
on-demand streaming.
26. Whether your music
is being played on Pandora or other internet radio platforms like iHeartRadio.
27. The difference
between the royalties paid by streaming radio and on-demand streaming platforms
like Spotify.
28. What SoundExchange
is.
29. Whether or not you
are registered with SoundExchange.
30. If you are
registered with SoundExchange, whether you’re getting properly paid
by SoundExchange.
31. The difference
between internet radio and traditional radio, and how each pays differently.
32. What traditional
radio, particularly major market traditional radio, can mean for your career.
33. What a PRO is.
34. Whether all of
your songs are properly registered with a PRO (i.e., ASCAP, BMI, SESAC in the
US)
35. Whether you are
receiving proper statements from your PRO, and the lag times involved.
36. If you are
receiving statements, whether these statements make sense.
37. That you can
submit logs of your own performances to your PRO for royalty consideration.
38. Whether your music
is being played overseas, and whether your PRO is collecting money on your
behalf from a foreign PRO.
39. How long it takes to make a vinyl record.
40. How much it costs
to make a vinyl record.
41. Whether any of
your fans are interested in buying a vinyl records.
42. What Digital Music News is.
43. How much money
you’re making off of on-demand streaming, overall and from each platform.
44. The difference
between streaming royalties paid by YouTube, Spotify, Tidal, Apple Music, and
Deezer.
45. Whether your label
is paying your properly for all of your streams (on-demand and non-interactive)
46. What windowing is,
and whether it makes sense for your release strategy.
47. What your merch strategy is, and what your best-selling merch items
are.
48. How many merch
items you’ll probably need for your upcoming tour.
49. Who’s going to
‘man the merch table’ on your tour, and how they are going to do it.
50. How to properly work with the sound guy at a show.
51. Whether every member of your band can
survive on a multi-day or multi-week tour, especially in a cramped tour van.
52. A reasonable understanding of the financial issues that will
arise on your upcoming tour, including the cost of gas.
53. What to do when your tour van breaks down, even if that’s
calling AAA.
54. How to show up on time at the venue, with ample time for
sound check.
55. Exactly how much money you should be getting paid from every
gig you play.
56. How to promote yourself in local markets before your shows.
57. How to properly pitch your band to a club owner or promoter.
58. What a ‘pay for play’ promoter or venue arrangement is.
59. How ‘revenue-share’ agreements are often structured with a
venue.
60. What a booking agent is.
61. How to map an efficient tour route that isn’t a zig-zag and
conserves gas, time, and other precious resources.
62. Your musicians’ insurance policy number.
63. How to properly manage inevitable conflicts within the band.
64. How to pass a tip jar around effectively at a gig.
65. The huge financial
advantages of being a solo performer or DJ.
66. How to deal with
assholes and hecklers at shows.
67. How not to be an
insufferable rock star asshole yourself.
68. Who’s handling your mailing list, and the best ways to add fans to
it.
69. How to target
emails to specific fans to avoid burning your list or spamming your fans.
70. What a ‘cover gig’ is, and how to make money from it.
71. The psychological
hurdles that sometimes prevent artists from making money from ‘cover gigs,’ and how to overcome
them.
72. What a
synchronization, or ‘sync’ license, is.
73. The types of deals
and contracts that accompany sync placements.
74. What a
mechanical license is.
75. What HFA, or Harry
Fox Agency, is.
76. What an ‘NOI’ from
a streaming service is.
77. What to do if you
aren’t getting paid your mechanical licenses.
78. Why Spotify is
getting sued for $200 million for not paying mechanical licenses properly.
79. What your fans
are actually buying from you, and how the recording fits into that picture.
80. Whether piracy is
helping you, or hurting you.
81. The best and most
reasonable options for counteracting piracy of your music.
82. What to do if
someone samples your music without your permission.
83. That a cover of a
song that you wrote by another artist is legal under US Copyright Law, as long
as you release the work first yourself.
84. That any
politician, including Donald
Trump, can legally use your music at a rally without seeking your
permission beforehand.
85. The different types
of producer agreements, and how each is typically constructed.
86. What a manager
is.
87. Qualities you should
avoid in a manager.
88. The different types
of managers that exist, and the best type of manager for your career
stage.
89. How to properly
structure an agreement with a music manager.
90. The different types
of people you typically need on your team, in addition to a manager.
91. How to identify
and avoid scam services
that prey on vulnerable artists.
92. Whether an album
makes sense for your audience anymore.
93. Whether Facebook
makes sense for your audience anymore.
94. Whether a singing
TV show contest makes sense for your career.
95. Whether a
publicist really makes sense for your career.
96. How to get your music
into a podcast.
97. Why age doesn’t really
matter when it comes to success.
98. Why it’s still
important to have a website.
99. How to crowd source
from your fans, via Kickstarter, Patreon, Indiegogo, or another platform.
100. Your audience.
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